Sales Coaching
"Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them."
John Whitmore - Coaching for Performance
The appleton philosophy
“Sales coaching should be a catalyst for ongoing activity that keeps you on track to achieving your goals. It should not be a one-off course that leaves you to your own devices thereafter.”
Even your most experienced sales people will need help to stay at the top of their game. To be the best and remain ahead of the rest needs dedication, application and access to expertise that you and they can count on to maximise their performance and your sales objectives.
appleton associates sales coaching is primarily concerned with improving performance at work and facilitating professional development.
Coaching and training are very different:
| Coaching is about facilitating someone’s thinking and helping them learn by working on real work issues. | Training is about teaching specific skills or knowledge |
| Coaching takes place in the office or in the field and can be integrated into day-to-day workplace conversations. | Training usually takes place off-site or in dedicated training sessions |
| Coaching is usually a one-to-one process and is tailored to the individual’s needs. | Training is typically carried out in groups |
| Coaching can be delivered by an external consultant or by a manager. | Training is usually delivered by an external consultant or dedicated internal trainer |
appleton associates sales coaching programmes will help your sale people take the skills they have learnt in training into the field and embed them in to their day-to-day activities.
Coaching helps transfer the skills enthusiasm you have created in the training room into the workplace to make sure your sales team develop their skills and exceed their targets.
